Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) Agency in Lebanon Icon

Conversion Rate Optimization (CRO)


Conversion Rate Optimization (CRO) is the process of analyzing, testing and optimizing your website and landing pages to increase conversions and sales.

Digital marketing is all about traffic and conversion, so it does not matter the amount of traffic you generate if you have a non-optimized website and landing pages.

The goal of Conversion Rate Optimization, in general, is to generate more sales, but it can also be creating brand awareness, lead generation, or any other user-engagement goal for a specific page.

You may know how you want visitors to interact with your brand online or what specific actions to take while they are on your website, but need help getting them to do it. It is not an easy mission but once it is done right it will have a huge impact on your business profits. Some essentials tweaks can 10x your business!

Common CRO Questions

We can set up, implement and perform special tests to understand your website users’ behaviors and why roadblocks occur and what’s the best process of fixing them:

  • Why aren’t visitors completing our web forms?
  • Why aren’t we getting enough qualified leads?
  • How do we get more traffic to complete a purchase process?
  • How do we engage visitors after the conversion?
  • How do we get visitors to return to our site?
  • Why are we getting high bounce rate on specific pages?
  • How can we get people to spend more time and do more on our site?

The golden rule is to know what your visitors are doing on your website through Google Analytics and then to set up a specific strategy to influence their behaviors toward your planned goals. Learn more about our Analytics services here

How Conversion Rate Optimization works with Analytics?

It is a very straightforward process, after gathering the essential data from the analytics strategy you can spot elements to test through CRO. Once you understand what your site visitors are doing and what actions they are taking, you can begin to understand why they are doing it and how to intelligently influence their behaviors. This is where Conversion Rate Optimization strategy comes in place. And that’s why we think it’s very important to have CRO and Analytics channels working together here at Web Marketing Lions.

Some Examples of CRO

CRO process can be as simple as implementing an A/B button color test or title split test or as comprehensive as multi-variant test form placement and required fields tests.

Each website and project is different and thus different tests are required. The tested elements of a landing page or a sales page are always tailored to the unique specific goal of that page. While the tested elements of the whole website should be always tailored to the unique planned goals of the business.

Ready to make your website more user-friendly and to generate more conversions! Get in touch.

If you are looking for Conversion Rate Optimization CRO Company in Lebanon or the Middle East and North Africa to help your business in Arabic CRO Strategy beside English, we have specialized Arabic CRO Experts to help your business generate more conversions.

We believe you should also check or other digital marketing channels and services here!

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