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Pay Per Click (PPC) Advertising

Pay Per Click (PPC) Advertising is the process of testing and optimizing your ads campaign to get better results at lower cost.

The power of PPC advertisement is that it puts your ads in front of your target customer at the exact moment they’re in the buying mood. Your ad is placed on your target audience search engine results pages, displayed on special websites they visit or on social media sites for them to click on. When they click you have a chance to turn them into a conversion. Since this is called a cost-per-click (CPC) advertising it is essential to show your ads to the right people at the right moment.

If you are running PPC Advertising campaigns below are some important questions to you:

Are you getting the right leads?

Every business wants more qualified and targeted leads than it’s currently getting. But what about the cost are you considering the cost? of each lead you get? It is more important to focus on quality instead of quantity.

Are you always testing and optimizing your campaigns?

When running PPC campaigns you must not keep things to luck, there is no guesswork in the process. Performing the right A/B split test saves you and your team from spending more time and money. It is the process of comparing two or more variations of an ad or landing page against each other to find out your profitable ads and the right promotions.

Are you tracking conversions?

Without tracking your PPC campaigns’ conversions you will not know what happens after someone clicks on your ad. When setup and optimized properly PPC tracking codes can help you track sales, leads and phone calls.

Do you have a high-quality score?

Quality score is one of the most important variables used by Google and Bing to evaluate the rank of ads. It exists to help user experience of users who click on paid ads links, the higher your ads quality score the lower your Cost Per Click (CPC) and the better your results.

If you answered “no” to any of the above questions, it’s time to reevaluate your PPC management strategy and we are here to help.

Our PPC Process

Our PPC advertisement process is effective and straightforward before we suggest any PPC strategy; we’ll figure out together an overall strategy, tactics and test different options and road-maps. Our main focus is to make your ad-spend efficient and profitable. Once we find out what ads are successful and generating desired results we will scale from there by optimizing and testing your keywords, ad placement, website, budgets, and conversion funnel. Since we are results oriented you will know your PPC strategy is effective because it produces the results you are seeking and gives you complete insight, all that without the worry of having to run it by yourself.

We will partner together to achieve success and we will consult with you on what specific actions to take, then we’ll implement those actions. We will provide you with custom reporting and useful data. During the process, if you or any of your team member has any question we ready to help by explaining how your campaign is running and how great your PPC campaign is doing.

Most important you should understand that PPC advertising is a marathon, not a sprint. Strategies must always be revisited, since what works and were effective yesterday may change in the future. But this is another great reason why our clients trust us to lead their PPC campaigns. We always stay up to date on digital marketing trends so you don’t have to worry about your campaigns.

PPC services we provide:

Paid Search Advertising on Google, Yahoo & Bing

Advertise within search engine results page (SERP) or a partner site and you pay only when someone clicks on your ad.

Display Advertising on Google’s Display Network (GDN)

Advertise and place your ads on news sites, blogs and other targeted niche sites across the internet to reach more potential customers.

Search and Display Remarketing

Remarketing or retargeting advertisement is a very powerful strategy to re-engage people who have already visited your website. Previous website visitors or users will see your ads as they browse and visit websites that they are part of the Google Display Network, or as they search Google for terms related to your products or services.

Landing Page A/B Split Testing

Marketing is an experimental process and it is important to always run a split test experiment between two or more landing pages to see which page performs or converts better.

Phone Call Tracking

One of the most important elements to track in your campaigns is phone calls. You need to discover which ads, campaigns, and keywords are driving phone call conversions.

Are you ready to run profitable PPC marketing campaigns? Get in touch

If you are looking for PPC Advertising Company in Lebanon o the Middle East and North Africa to help your business in Arabic PPC Campaigns beside English, we have specialized Arabic PPC staff to help your business running profitable Arabic PPC campaigns.

Beside PPC Advertising you might also be interested in our other online marketing services check them here!

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