Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of implementing special plans and strategies to attract targeted traffic to your website.
When it comes to SEO you must know that every project is different and there is no one-size-fits-all strategy. Many factors can make or break your SEO success and that is why we partner with our clients to discover the right strategies and actions we should implement to achieve their goals. We bring our SEO expertise and you bring your business knowledge and goals.
Our Goals Are:
- To never keep our clients wondering what SEO strategies we are doing.
- To follow white hat and best SEO practices
- To aim for results our clients are looking for
What’s included in SEO?
SEO will help your business website rank higher in search engines (like Google and Bing) and gain more exposure and targeted visits. We do this with our monthly effective SEO packages, which include necessary improvements to your website technical setup, and the creation and promotion of valuable and useful content.
What is Technical SEO?
Many businesses know that they must invest in SEO strategy to increase their website traffic, but what they don’t know is that Technical SEO is the backbone of SEO strategy success.
Technical SEO is the optimization baseline for improving your website crawlability, indexing, readability, and findability. It is the game of playing in Google’s safe playground and to avoid penalties.
If your website is penalized by search engines no matter what SEO plan you apply, your website will not rank properly and will not get traffic; even worth your website may totally disappear from search engines.
Since every client and project is different, we focus on understanding each of our clients’ needs and goals before developing the SEO strategy. The first step in our process is to understand how your website is structured, build and organized, so Web Marketing Lions performs:
- Technical Website Audit and Analysis
- Mobile Audit and Analysis
- Schema and Structured Data Analysis
Based on our audit and analysis, we make the appropriate recommendations to your website, collaborate with your webmaster team, and prioritize these recommendations on time and cost, your business planned goals and needs, and what will benefit your business most.
It is no secret anymore that content is the primary ranking factor in Google’s search algorithm. Content is the king and Google puts a great value on quality, unique, relevant and valuable content.
Our content strategy is tailored to meet the needs of your audience, the planned goals of your business, and your company’s unique selling proposition. Content is your online brand’s equity: it’s what attracts visitors to your website, keeps them engaged, builds your credibility online.
Our Content Strategy includes:
- Content Competitive Analysis
- Competitive Gap Analysis
- Content Calendars
- Keyword and Topic Research
- Keyword to Topic Mapping
Link Acquisition and Management
Links are another important ranking factor for Google. At Web Marketing Lions we perform 100% white-hat and personalized link-acquisition strategies that fit our clients’ needs and marketing goals. We don’t rely on fast tactics or short-term goals, SEO is a long-term strategy.
Web Marketing Lions provides:
- Link Acquisition Through Content Promotion & Distribution
- Link Acquisition Through Outreach Strategies
- Backlink Audit & Analysis
- Backlink Penalty Recovery
These strategies drive qualified targeted traffic to your website, build and amplify your brand reputation, increase your web rankings, and improve your site’s overall online authority.
If your business or company provides local services or products, then you must add local SEO strategy to your SEO plan.
I am sure you have noticed that consumers today go online first to search and find products and services. They even read reviews about products and services before they decide what to buy or where to eat or where to shop.
The question is what happens when YOUR potential local customers go online to find your products or services?
Will they find your business’s website on the first page of the results… or will they only see your competition because your site is buried in the sand?
What is Local SEO?
Local SEO (search engine optimization) involves the implementation of specific SEO strategies and techniques to help your website rank higher in the search results for specific local terms.
Search engines like Google, Yahoo!, and Bing use certain algorithms to provide searchers with the best results based on their search terms and phrases. Search engines get a clear understanding of what your business is about and where it is located so they can match you with potential customers in your local area.
Ready to acquire more business through SEO? We are here to help! Let’s talk.
If you are looking for SEO Company in Lebanon or the Middle East and North Africa to help your business in Arabic SEO beside English, we have specialized Arabic SEO staff to help your business rank in Arabic as well.
Beside SEO you might also need our other digital marketing services to get more sales and exposure.
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